It’s late on a Tuesday night and I get a frantic message from an acquaintance I haven’t talked to in a lonnnnnng time. What do they need? Well, to “pick my brain for a sec” of course! Normally I don’t mind this since I get really bored out here in the woods and could use the refresher on website basics myself, so I dive in and take a look at their site. More often than not, the problems I find are almost always the same. Somewhere between idea and execution, whoever built the website either failed to or didn’t know how to include the basic data that search engines need in order to match their site with potential customers. Since my answers are almost always the same, I took one of my more recent “skim-overs” changed a few identifying details, and figured I’d share it with you… our club members.